When it comes to gaining leads for your tree service, Google Ads can be an effective tool. Google Ads can help you rise above your competitors and get the leads you need for a successful business. Additionally, utilizing both Google Ads and SEO will help elevate your website on Google, and provide you with many additional benefits.
If you’ve been wondering how you can get started on your Google Ads, you’re in luck! We’ve written an article that details what you need to do to get your Google Ads up and running. From strategizing the perfect campaign to knowing exactly how to track your efforts, you’ll be fully prepared to get started on your campaign. Let’s get started.
Why You Need to Utilize Google Ads for Your Tree Service
Google Ads is a high-intent device – people are constantly searching for tree services. Plus, with this tool, you can target locally through zip codes, cities, and radius. Additionally, with Google Ads, you can control your daily budget and scale, so you can do what works best for you and your business. Learn more about how you can utilize Google Ads to help generate leads below.
How You Can Create a Winning Campaign
When you begin to utilize Google Ads, you’ll need a strong strategy, not just guesswork. With a solid structure and plan in place, you can begin to see results quickly. You’ll want to utilize strategies such as using separate ad groups, exact match and phrase match, custom landing pages, and call-tracking ads. Learn more about how you can create a campaign to dominate your local market below.
Separate Ad Groups
Firstly, it’s important to separate your ad groups by your individual services, so you can ensure that your ads will show up under specific searches. For example, utilizing Google Ads specifically for tree removal will ensure that people who search “tree removal near me” will see your ad. Additionally, you will be able to hit a wide variety of searches with separate ad groups, ensuring you can place ads effectively for your different services.
Use Exact and Phrase Match
When adding keywords to your Google Ads campaign, it’s best to use exact and phrase match types rather than broad match. Broad match keywords can trigger your ad for searches that are only loosely related to your service, which can lead to irrelevant clicks and wasted spend. For example, if you use a broad match keyword like tree service, your ad may show for searches like cheap tree service or even free tree service—which likely aren’t the leads you want.Exact match will allow ads to show on searches that include the exact meaning of your keyword, ensuring you’re reaching out to people who are looking for your services. Additionally, phrase match will allow ads to appear on searches that include the meaning of your chosen keyword. Therefore, exact and phrase match are the best ways to reach people who are looking for your exact services.
Custom Landing Pages to Increase Conversions
Custom landing pages optimized with SEO keywords help improve your website’s ranking on Google, while also boosting your ad rank on Google Ads. A higher ad rank means lower costs for your ads. This means your business will appear at the top of search results for relevant keywords, increasing visibility. Together with your Google Ads and website, this strategy drives more traffic and conversions for your business.
Call-Only or Call-Tracking Ads During Business Hours
Finally, you’ll want to track how many phone calls you’re receiving, so you can record your progress. In addition, Google Ads can track how many phone calls you’re receiving from ads, how many calls are going to a number on your website, mobile website, and much more. You’ll be able to track each moment of your progress with this tool. There are also many other tools you can use to track your calls, such as CallRail or WhatConverts.
Keywords You’ll Want to Target
When it comes to your target audience, you’ll want to choose specific keywords that will ensure you reach the customers you need. That way, you can ensure that those who need your specific tree services are able to find your company. You’ll be able to use keyword phrases that match your city, service, and much more to ensure you’re reaching the right audience. Here are some examples of keywords that you can use:
- Tree removal near me
- Emergency tree removal in [city]
- Tree trimming services
- Licensed arborist in [city}
You can also use negative keywords to prevent your ads from displaying certain keyword phrases. For example, negative keywords for “school,” “job,” “firewood,” and more can help you avoid appearing on specific searches. This can be helpful if you’d like to refrain from appearing on searches for services you don’t offer.
What Makes a Great Tree Service Ad?
When putting your Google Ads for tree services together, there are specific steps you’ll want to take so you can make sure you’ve got everything you need. You’ll want to start with a clear headline, so your clients know exactly what services you’re advertising for. Then, you’ll want to list a strong benefit, such as “same day service”. Next, you’ll want to implement a call-to-action with your phone number, so your customers can reach out easily. Finally, you’ll want to implement trust signals throughout your ad, such as “5-star rated,” “licensed and insured,” etc. With this format, you’re sure to see results.
Tracking and Improving Results
Finally, the most important part of utilizing Google Ads is to keep track of how they are working. By using tools such as CallRail or WhatConverts, you can track your calls and review your conversion rate, so you can see what aspects of your strategy are working and which ones are not. You can choose to do weekly optimization, where you can pause low-performing ads and test new ads. Additionally, it’s important to know that Google is always changing, and you may have to adapt your strategy as you go along.
Review: How to Utilize Google Ads to Elevate Your Tree Service
All in all, there are many ways that tree service businesses are utilizing Google Ads to elevate their tree service and dominate their local markets. Using Google Ads for tree services is great to reach people who are actively searching for tree care, target locally, and control your daily budget and scale. By using separate ad groups for specific services, exact and phrase match, custom landing pages, and call-tracking systems, you can dominate your local market with Google Ads.
You’ll want to use keywords that pertain to the exact searches people will be conducting when they need your tree service, like “tree removal in [city].” Additionally, your Google Ad format should include a clear headline, strong benefit (“same day service available”), a call-to-action, and trust signals (“licensed and insured”). This way, you can ensure that your new ads will reach your target audience. Through call-tracking and altering your strategy when necessary, you can see your progress and begin gaining traffic and leads.
Place Your Trust in Valpo Agency to Help Utilize Your Google Ads Effectively
Ready to get started with your Google Ads? Valpo Agency is here to help! Our web design company is your local expert in SEO and Google Ads strategies, and we’re ready to help you dominate your local market and gain leads for your business. We’ll start with a discovery call, so we can understand your needs, and you know what to expect from our team. Then, we’ll implement new strategies for your Google Ads, so you can elevate your business and provide your services to customers in need.
Let’s begin today! Schedule your discovery call with our experts at Valpo Agency now.
